Our Story
Four decades
of silver.
We did not start as a brand. We started as a family that pioneered Italian chain manufacturing in India.
Rajesh Bhatia
Carrying forward a legacy.
Rajesh Bhatia represents a new generation of jewellers who combine deep-rooted family heritage with modern retail thinking. With an academic foundation in finance — holding an MSc in Finance from Lancaster University, UK — he brings strategic insight, global exposure, and contemporary business vision to a legacy built over decades.
With a vision that blends heritage with innovation, Rajesh continues to redefine how traditional jewellery values can be expressed in a contemporary retail environment — making precious jewellery more relevant, accessible, and meaningful for today's generation.
A family that built India's jewellery trade across four decades — now bringing it to you directly.
The Bhatia family's journey in the jewellery industry dates back to the 1980s. From establishing India's first Italian silver chain-making factory, to gold and diamond wholesaling, to a modern online silver brand — each chapter has been driven by the same commitment to purity, craftsmanship, and trust.
The story,
decade by decade.
India's First Italian Chain Factory
The Bhatia family established India's first Italian silver chain-making factory — a pioneering step that strengthened the family's reputation for innovation and manufacturing excellence.
Into Gold Wholesaling
The business strategically transitioned into a wholesale model, expanding its footprint by entering gold jewellery wholesaling.
Hallmark Pioneers
The family played a pioneering role in wholesaling Hallmark gold jewellery in New Delhi — reinforcing its commitment to purity, credibility, and structured trade practices.
The Diamond Chapter
Diamond jewellery wholesaling was added, reflecting an adaptive approach to changing market dynamics and customer aspirations.
Heritage Meets the Digital Age
Rajesh Bhatia now leads a modern, design-led online silver retail brand. The family's longstanding shop in Chandni Chowk serves as a silver retail showroom and the operational back office for both online and wholesale activities.